stephanie behie

Managed the rebranding of PM Digital to PMX Agency by developing a cohesive brand vision and brand story. Designed our new brand manifesto, brand guidelines, company logo, printed collateral, and comprehensive creative asset library through the exploration of design, typography, color, and photography.

• PMX Agency Website

• Art Direct Our Rebrand Launch Video

The goal of this assignment was to find a way to make our most "hated" typeface work (in my case it is Algerian). I first begin by analyzing the features of the typeface, which helped inform design decisions.

By isolating the typeface I was able to reveal its internal structure and its rhythm. Through separating the letters, cropping, or stacking them I was able to emphasize different elements within the typeface so their most offensive parts were not seen. 

I selected my typefaces that would work best in newspaper hierarchy (header, subheaders, body text, and caption), then set up the baseline grid and identified the appropriate column widths. I then used the hyphenation and justification settings to get the text and images to work together.

Deconstructed text to identify the various layers of information and understand the hierarchy built-in to each passage. Typeset each piece of text based on the deconstruction of the content. Then select a typeface family that would work in visualizing the hierarchy, added color as another way to emphasize the elements.

Adaptive and responsive strategies are now the dominating factors in web design discussion. Web design, while once an important accessory within overall brand strategy, is now at the forefront of user experience. As a result, marketers have become hyper-aware of the implications of their design and the customer experience that their site offers.  Brands are clamoring to figure out which design strategy is “best” and will maintain site relevancy, engagement and visibility among users.  Both methods offer certain design and user experience advantages (and disadvantages); the only way to determine a best practice is to determine the intent, content and calls to action for each unique site. 

At the beginning of every New Year, marketers strategize the various ways they can build on their progresses-to-date to inch closer toward their future goals. Many of these goals often feed off of one another and require a solid foundation. Your company may be itching to incorporate Snapchat or court key bloggers in your vertical, but without a solid, social foundation, your next big social idea will likely fall flat. Most of the best brand social identities were not built in one day, but exist as a result of social building blocks off of a concrete social base.

While luxury brands represent a significant business sector (over $282 billion in 2014), they also provide insight into what it means to create a captivating and resilient brand experience. The progress and success of some of these efforts potentially offers lessons to all marketers, regardless of size, price point or demographics.

To redesign or not to redesign? That is the question that undoubtedly challenges every brand marketer on the precipice of a major launch, product overhaul or, and unfortunately in some cases, withering sales. 2014 was packed with brands looking to refresh their overall image through a logo redesign. While some makeovers were definitely needed, other brands should have exercised more caution before revamping their company emblems. In many ways redesigning a logo can be seen as a quick, albeit superficial, fix to larger branding and sales problems. Logos often serve as the first point of contact, and as every marketer knows, first impressions are hard to forget. Because of this, logos carry an emotional weight that can underscore a customer’s relationship with a brand.

Project Overview:

Client (Long Tie Store) asked me to create an infographic to help guide individuals to pick out ties for their height & specific occasions. 

Infographic is featured in: 

Lifehacker

Visually

DesignTAXI

Looking for some new kitchen design ideas for your remodel? Find out the most popular themed kitchens, most popular kitchen materials, and how to create your favorite kitchen design theme.
Traditional Kitchen Theme: Use raised panel cabinets, granite countertops, marble backsplash, and maple wood flooring.
Transitional Kitchen Theme: Use flat paneled cabinets, marble countertops, ceramic backsplash, and ash wood flooring.
Contemporary Kitchen Theme: Use shaker style cabinets, concrete countertops, stone backsplash, and tile flooring.
Modern Kitchen Theme: Use flat/high gloss cabinets, quartz countertops, glass backsplash, and vinyl/high gloss flooring.
Rustic Kitchen Theme: Use inset/distressed cabinets, butcher block countertops, brick backsplash, and travertine or chipped flooring.
Industrial Kitchen Theme: Use a custom cabinets, stainless steel countertops, ceramic tile backsplash, and concrete flooring.